Bobby Labonte Racing Launches Social Media Tools
Twitter and Facebook Help Fans Connect with Team and Drivers

ARCHDALE, NC (January 27, 2010) - As Bobby Labonte Racing expands to a two-car team in 2010, the organization is also expanding how it stays in touch with fans and media with the addition of social media tools. BLR and its drivers, Earl Pearson Jr. and Brad Neat, each now have a Facebook and Twitter page to give followers an inside view of the team's 2010 championship pursuits in the Lucas Oil Late Model Dirt Series.

Fans and media can get team and driver updates, photos and other content not available elsewhere by following Bobby Labonte Racing (@BLabonteRracing), Pearson Jr. (@EarlPearsonJr) and Neat (@BradNeat) on Twitter. Facebook also provides unique team and driver content, as well as an opportunity for fans to interact, on pages for the BLR team, Pearson Jr. and Neat.

Team owner and Sprint Cup Champion Bobby Labonte knows firsthand the benefits of connecting with followers through social media.

"I've been on Facebook and Twitter for a little while now and the fans just love it," Labonte said. "It really gives them an inside connection to what's going on with their favorite sport and their favorite driver. And it gives them an opportunity to talk to each other and swap stories and photos, too.

"The dirt team is going to be exciting to follow this year and we want to give people the same kind of inside look with these guys. I know Earl and Brad are going to have a lot of fun with it, just like I have."

Pearson Jr. and Neat see their first 2010 action January 28 at Golden Isles Speedway in Brunswick, Ga.

 

About Bobby Labonte Racing:
BLR is located in Archdale, N.C., and owned by 2000 NASCAR Champion Bobby Labonte. The team was formed in 2007 and immediately won back-to-back Lucas Oil Late Model Dirt Series championships. The team will become a two-car operation in 2010 with the addition of driver Brad Neat. The organization is sponsored by Red Buck Filtered Cigars, Lucas Oil, Sunoco Race Fuels, Coca-Cola, ALLSTAR, Tiger Rear Ends, BERT, Butlerbuilt, Hyperco, SHY, Wilwood, Sweet, TWM, Dyers Top Rods, Weld Wheels, Bell, Sparco, Oakley, Hoosier Tire, PRC, Mechanix Wear, Stealth Carburetors, Wrisco Aluminum, Larry Wallace Engines, Dunn-Benson Racing Supply, ASI Racewear, The Decal Source and WD Enterprises.